An environment in flux
Faced with the most significant changes since the industrial revolution, notably brought about by technological advances, digital, and globalization of markets, businesses are investing lots of time, money and energy to keep pace with these dynamic changes, and reinvent themselves.
In response and in parallel — and despite the best of intentions — several paradoxical consequences have manifested themselves:
- Changes in strategy so frequent that by the time one is fully in place, the next one is already been announced.
- Matrixed structures leading to an increase in the number of projects per person, a multiplication of gating points for every decision, more (and more frequent) meetings, heavier deadline pressure, etc.
- Calls for innovation and diversity despite managers and team members lacking a concrete understanding of what’s being asked of them or how to act on it.
- A sense of disorientation; a loss of linearity; unexpected outcomes.
- Teams struggling to stay motivated in the face of seemingly impossible-to-achieve tasks, leading to a disconcerting increase of burnout within the organization.
- Difficulty in deriving a strong sense meaning from your work; demotivation and a loss of hope.